Since I would be printing digitally I thought I would add a hand done element to the ‘Pressing Matters’ logo. So I started writing out the word ‘matter’ and then decided to digitise it, without loosing the hand done quality.
The new logo I designed needed to look closer to the letterpressed version of ‘Pressing Matters’ (which was written in Unviers regular and italics). THUS, the final logo above (since fonts were no longer an issue on the computer I moved to Scala Sans, as it still tied back to the book).
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